Marketing Bucks

With the economy becoming more costly by the day, photographers are trying to find new ways to cut back their expenses. Between the price of the camera, editing software, price per model, and price per development by the picture, photography has become a more difficult hobby for people to successfully get into. Well, the hard [...]

Coming from a marketing communications background (I am a copywriter and creative director by trade), it always both inspires and baffles me to learn of how many organizations are looking to flash drives as a way to communicate with their target audience. The inspiring part comes from folks realizing the power and widespread acceptance of [...]

Companies come up with all kinds of ways to announce new and exciting products that they develop. They might issue the typical press release but also give away promotional materials: t-shirts, hats, buttons, mugs, etc. They might host parties with bouncy houses for kids and coffee for adults. Some stores enhance the offer to sell [...]

A group of friends comes to your house in the evening for a mid-summer party you’re throwing for them. You devour platefuls of burgers and hot dogs smothered in ketchup and mustard. You eat through bags of potato chips. You cut up a large watermelon and eat big juicy slices, spitting out the seeds. Pretty [...]